Identify Target Audience represents the first step in my personal process when completing a project.  When completing any type of project, you always want to make sure you have a good understanding of who target audience is.  Who will be the person actually reading, watching, listening, using, etc. this item you are creating or evaluating.  To understanding and identify the target audience you must know who the stakeholders are and under what circumstances they will use the item being created.  This is one of the biggest, if not the biggest, item in creating instructional and multi-media assets.